Magnus Lindkvist – Trend spotter
The only way to predict the future is to make it happen
Broadcast, missing context, body language, mood –
story telling is about variables
Perceptive media : “Using internet technologies and
sensibility to create something closer to a personal theatre
experience in your living room”
Finding perceptive media – blue sky thinking, learn
to think with no limits at all, no legal limits
Matt Mason –
T.E.D.com – 'The pirate's dilemma'
Moving from the
Explicit
to the Implicit
Explicit
–
doing something
Implicit
– things you do naturally/instinctively
TV as wallpaper, a study has shown that is you are
under 30 you will always have 2 screens on the go
The
Attention Economy – John
Doe,
from se7en 1995
Deja vu moments
Using effects against the user – say if you dislike a
theme tune it could be replaced with a song from your itunes
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