Showing posts with label External Brief. Show all posts
Showing posts with label External Brief. Show all posts

5.10.2014

External Projects


In this unit I have not subjected my prints to being solely for the final hand in, I have put myself forward to other opportunities. As I have envisioned my prints to be on a large scale, the vertical gallery pitch was ideal for the work to be shown in its intended scale. For this pitch I presented five different prints that I felt would fit in well with the space, with there being low lighting in this area the brightness of the print would lightened up the area and be a focal point for the space.  Unfortunately I did not receive the commission, however it was a very important learning experience for my practice. It allowed me to communicate with printing companies and learn how much my work would cost outside of university. 


Whilst researching where my prints would fit and how they could be used, I was approached by Ford Beaumont to allow them to use my prints in their virtual gallery. I was very interested in how they would use my prints, as I was told they were not going to be used in a conventional way. The outcome was better then I could have envisioned. My work was used on a rang of three dimensional objects, with floating blocks and spheres. The opening night of this exhibition was very exciting and enjoyable to see my prints used in another area of art.  










1.22.2014

Final Humpties Submission


The Humpties external brief as a whole has been a very useful step in my print design process, it has brought to light flaws in my work and also encouraged me to work in a different style. As the largest size humptie is 920mm, it made me design my work on a much larger scale then I have ever worked before. As all my work is hand drawn, it required a lot more time and effort to create these designs, pushing my limits of how much I can achieve when pressure is added into a situation. The designs have been sent off to the company, which added another element into the work, the professionalism of my practice as seen by an external company. I am happy with the designs I have achieved, however if I had more time I would add colour into these designs and also change the print more obviously. The designs do have slight variation, but I would have liked them to be more prominent. I have also re-done the boarders, I felt they needed a more digital look compared to the very loose hand drawn designs I previously had done. 





12.14.2013

External Project

Humpties

www.humpties.com


As part of this project I have to complete and external brief, for this I have chosen 'Humpties'. This company creates fabric pouffes, for indoor and outdoor purposes. The design of their pouffes are circular with a boarder running around the edge, so I have tailored my work to fit the design criteria. My previous design work has adapted well into this shape, the straight lines work well with the curves to create dynamic ideas. The difficulty I am having with these designs however are creating them to the desired scale on the brief, as when enlarged they loose quality and become blurry.