Showing posts with label Promotion. Show all posts
Showing posts with label Promotion. Show all posts

5.17.2013

View Finders


'See Your Own City'

Use the viewfinder to create your own view on the city. Get involved, get creative and get taking photos. Photograph what you see through the space, the places you go and the sites that you see. 


Send these photos in to our twitter and email.

https://twitter.com/mcrdesignfest - use the hashtag #SeeYourCity
mcrdesignfestival@gmail.com

See how your images have created a virtual Manchester as the festival unfolds.

Routes

To accompany the routes, we have made posters that will be put up around the city, along the routes and also in known locations. They map the walking paths from point to point in a fun way. 



Collect Your City

As part of the festival we have made collection packs, for people to become more involved and collect what they see. Throughout the festival there will be design areas which have interactive pieces that people can create and collect. There will be areas with photo booths set up for people to collect pictures, view finders, origami and other small pieces. This will allow people to feel more included throughout the events and have something from the festival at the end. 




Boats

The easy guide to building a boat has been tried and tested with great success. These are images of the final idea, taking the day time activity into the night time. The boats can be made in pop up design spaces around the festival, these can then be sailed down the river to create floating installations. The paper is biodegradable, so will not harm the canal or anything living in it.  





Guerilla Gardening



The seed bomb idea has lead to guerilla gardening. These projects work with seed bombs to create pockets of colour and life around cities, originating in London. This is what we aim to replicate in our festival, creating this promotional poster to encourage participation through our festival. 

From this, we have taken to the city adding areas of flowers and greenery to unused spaces. We aim to make the city more green, adding more life back into the concrete city.





Posters

The festival has a strong brand and logo, from this we have made promotion posters. They have been kept simple and minimalist to create intrigue towards the festival, the information given it very limited. For these posters we have created a QR code, which can be scanned from any smart phone and it takes you to our twitter page. These posters will be around the city, allowing people to quickly and simply access and contribute to our online presence.   




Lazerian



The festival is to celebrate design, allowing people to get involved and create together. We want to promote up and coming designers, giving them a platform to show their work and get people involved with it. To be able to do this we need to have big names there also, being situated along the pathways. Lazerian is a furniture design company, creating innovative and unusual pieces. The furniture created looks amazing, it also fits into our festival as they have used hexagonal structures. 

The Hexagon

The logo for our design festival is based on a hexagon. This symbol has been created from Manchester, the coat of arms has bees in it and around the city there are bees on various buildings. It relates to the idea that Manchester is a hive of activity, a center of creativity. It relates to connectivity, networks and the environment, which all fits into our festival. 
This motif will be used by designers, attaching this simple sign to their work, creating a strong bran for the festival. From this we will also adorn the city with hexagons on the dates of the festival. This will allow people attending to know where work is shown and where to get involved. 


5.09.2013

Logos



The development of the logo has been on going, with the slight differentiating of the name of the festival. We have changed from using the letters 'M.D.F' to the design of 'D//F' but we have come to the conclusion that out festival logo will consist of 'D//M' 








Interaction - 2

Other ways in which the public can get involved are by the creation of a crown, a kite or a bomb. Each of these can be used around the festival. The crown will be made for smaller children to get involved, also it works upside down to create a small plant bed to create little garden pieces. The kite will be part of a roof top installation where people go and fly the kites that they have made through out the day. The bomb can be filled with seeds and ingredients that are key to make flowers grow. These can then be thrown into derelict areas to create gardens.






Zines



The design festival is being made to entice the public, make them see their city in a different way. A simple way of achieving this is through a zine. This is a collection of images and words to create a small booklet. For our zines we have thought of a simple colour scheme, by changing the hue to create a green/blue tinge to our images. These images are some examples of what could be put in the zine. 




5.03.2013

Social Networking



Creating a design festival has many challenges, the main one is making the public interested enough to attend and participate in different areas within the festival. A simple, quick way to create a buzz is by using social networks. These can be shared and linked together very quickly. This is a simple version of what our design festival twitter page could look like. Using our tag lines as hash-tags will work well and allow people to feel more involved.

#SeeYourCity
#HearYourCity
#DesignYourCity

Using twitter by @'ing the festival or through hash-tagging will create its own online presence. We want people to take their own pictures and send them in, send in tweets and thoughts as they experience the festival. Creating an ongoing flow between the public, the festival and online. 

Vegas Spray - Paper Girl


This project has been set up to change the way in which the public view art, making it more assessable to everyone and creating more intrigue towards art galleries. This 'paper girl' went around Brisbane, Australia and distributed pieces of art work with invitations for an art gallery. This created a great buzz around the area, with the feeling of being personally invited to an event.

"We see Papergirl Brisbane as a great way to engage a wider audience to participate in an open arts project that's fun and about giving, rather than creating a divide between the general public and the often 'inside' arts sector." - Vegas Spray 



4.29.2013

City Camp - Castricum


In this project, the town of Castricum became a campsite for all. The only rule was the bring your own tent, creating your own space. A few artists got involved and created hand made tents from recycled objects, challenging what we can do with the idea of 'tents'. 



From this we had the idea of having temporary structures around Manchester for our festival. The structures being made from recycled materials, with the possibility of having our logo projected onto them or promotional videos being shown on them. Here are examples of simple, recycled structures. 



See Your Own City

The tag line for our festival is "See Your Own City", so for the promotional side I wanted to create advertising that was unique to each person who sees it. These sample flyers work well within these ideas, the viewfinders allow each one to be different and gets the audience to get involved with the festival from the very beginning. 






4.23.2013

Flyers


These are samples of what the flyers could look like for the design festival. Each with a slight variation, but with a view finder and the branding letters.