The Trend Boutique

by Sally Denton

Understanding trend forecasting

• Why are trends important?
• Methodology

“The future has already happened, its just that it isn't very well distributed yet” - William Gibson

• Macro – 3-5 years
• Transitional – 1-2 years
• Micro trends – 6 months

Trend Setter	Early Adopter	Trend Follower	Lagger
Introduction	Growth	Maturity	Decline

Designer

Brand

High Street

Discount

Forecasting

• Trend
• Life style
• Phase

Why are trends important?

• Right product, right place, right time
• Demanding customers
• Industry worth billions
• Overseas production
• Inspiration + direction

Publications

• Calin International
• Peclers Paris Top 4 are the most important
• Nelly Rodi
• Promostyle
• Trend Union
• Decipher
• Mudpie
• Trend bible

Online

• WGSN Online micro trends are the end of trends.
• Style sight Don't use as a source for new trends
• MPD Click

Trends

• Political
• Economical
• Social
• Technology
• And now environment

Global

• Socio-economics (PEST/E)
• Inspiration
• Customers – BRIC
• Events + Exhibitions
• Strengths

• Looking at innovators + artists

Colour

• Pivot colours
• Harmonies

2014 and beyond

• Science and technology in a perfect sotrm
• 3D Printer – will spark the next revolution
  - wants to print onto the mood
  - 3D printed photo booths

Age and Wellbeing

• 1 in 3 to have cancer, now at 1 in 2
• Death
• Morning
• 'Advanced style guide' celebration of older women
• Bill Gates, eradicating polio
• What makes some a genius or mentally unstable?

Poverty and Luxury

• Shift from east to west
• Looking to China and Brazil
• Olympics and world cup
• Products with meaning
• Simplifying things
• Simple materials
• Architecture

Radicalism and Humanitarianism

• Education, the elderly
• Companies – good vs bad (eg, TOMs vs Starbucks)
• Repairing products

Women, Men and Equality

• Over sexualisation of women
• Everything is sexualised
• More androgynous world, for both sexes
• Brotherhood

Consumption and Natural Resources

• 'Human planet'
• Allotments, harvest nature
• Create throw away fashion with dissolving fabrics
• Perfecting nature
• Consuming – ingesting perfume tablets